2. Radio Ads: Zero Deaths Start with Zero Excuses
3. Drivers Voice Survey & support editorial
The West Australian launched the Drivers Voice survey, inviting West Australians to participate and share their views on the driving habits of fellow road users.
The survey resulted in over 6,700 participants, which Seven West used to table an editorial campaign across their TV press and digital media around WA.
Zero Excuses Media (PDF)
4. Take a Pledge
The campaign then invited West Australians to take a personal pledge to safe driving. This was supported by Seven West personalities:
Press and Social Media